The BBC’s The One Show is meant to make you cringe. It’s the show’s ‘unique selling point’. It’s doubtful that whichever Tory staffer or adviser arranged Theresa May’s appearance with her husband on tonight’s broadcast meant that to be increased by their participation.
If they had kept it to 5 minutes, they might just have got away with it. Unfortunately, by putting them on view for pretty much the whole half hour, however, someone at CCHQ made an enormous mistake.
For those first five minutes, May just about pulled off presenting herself as more human than her usual political persona – but after that it was downhill fast.
Even the first five minutes were not unproblematic for the Tory leader, though. A huge part of Jeremy Corbyn’s appeal is his authenticity – put him on the sofa even in so twee a setting and he would be the same as he…
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