Did the Tories Start an Advertising Campaign to Discredit Sociology in the 1970s-80s?

Beastrabban\'s Weblog

I heard this from a friend of mine, who has an MA in Cultural Studies. He told me that in the 1970s, the Tories paid Maggie’s favourite advertisers, Saatchi & Saatchi, to start an advertising campaign designed to discredit sociology. The Tories wanted to turn the British public against the subject by presenting it as an intellectually fraudulent pseudo-subject, dominated by Marxists. To do this, Saatchi & Saatchi placed comments sneering at, or otherwise disparaging the subject in other adverts. One of these, my friend claimed, was the advert for BT with Maureen Lipman, in which the actress is delighted that her son has got an ‘ology’, in this case a qualification in sociology.

Cultural Studies arose as a reaction to it, combining some social history with feminist and left-wing cultural criticism, including the French postmodern philosophers Julia Kristeva, Foucault, Derrida and Lacan. While there was a reaction against postmodernism…

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