Choice architecture, neoliberalism and the politics of compliance

Politics and Insights

Image result for Nudge criticalThe point for neoliberalism is not to make a model that is more adequate to the real world, but to make the real world more adequate to its model” – Simon Clarke (2005). (See also If You Look Behind Neoliberal Economists, You’ll Discover the Rich: How Economic Theories Serve Big Business. The road to serfdom – sponsored by big business).

Nudge: when the luxury of making choices has been commodified and packaged

Choice architecture is a term was coined by libertarian paternalists Richard Thaler and Cass Sunstein (2008). It refers to the practice of influencing choice by changing the manner in which options are presented to people.

For example, this can be done by setting defaults, framing, or adding decoy options. 

Choice architecture influences decision-making by simplifying the presentation of choices, by automatically evoking particular associations, or by…

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