The government hired several murky companies plying the same methods as Cambridge Analytica in their election campaign

Politics and Insights

Image may contain: 3 people, people smilingThe political and corporate economy driving the implementation of ‘behavoural science’, including ‘nudge’, by self-interested (and boundedly rational) incumbent governments, policy makers, bureaucrats and corporations has been largely neglected, though a few of us have been raising concerns about the implications of the microregulation of citizen perceptions and  behaviour for democracy for a few years.

In their haste to portray populations as irrational and cognitively flawed, behavioural economists, governments, bureaucrats and the murky underworld of the big corporate lobbying, PR, ‘strategic communications’ and ‘consultancy’ industry seem to have overlooked a couple of whopping ‘cognitive biases’ of their own. These are their strong inclination towards profit and power, regardless of any ethical boundaries. 

As soon as the Conservatives casually announced their ‘behaviour change’ agenda back in 2010, and instituted the ‘Nudge Unit’, a scandal of the type surrounding Cambridge Analytica/SCL was inevitable. How could anyone expect that an authoritarian government, somewhat…

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