Tories spark fierce backlash with ‘myth-busting’ Universal Credit advert

Govt Newspeak

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FRESH concerns about the impact of Universal Credit changes have been raised by MSPs – on the same day the Department for Work and Pensions (DWP) launched a “myth-busting” ad campaign in defence of the system.

It is not known how much the UK Government department paid for the “Universal Credit Uncovered” campaign, which is styled in a form common to newspaper investigations and ran yesterday on six pages of the daily Metro, as well as on the title’s website.

However, a four-page “wraparound” in the popular freesheet, which is aimed at city-dwellers and those on higher incomes, costs around £250,000.

The nine-week campaign, which includes interviews with claimants and Universal Credit work coaches, came as the UK Government’s work and welfare policies were strongly criticised in a UN report.

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